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Showing posts with the label Digital Marketing

How to increase Pay Per Click campaign ?

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Pay Per Click campaign is nothing but increasing the traffic for your website and converting the targeted audience in to buyers. In simple, the advertiser buys the traffic through a website by paying to the publisher. The job of the publisher is to get the most relevant users for the ad to click it by adopting various search engine optimization techniques . As much as the user count increases, so much is the benefit to the Publisher as well as the advertiser. In one word, the main target of PPC campaign is to get the most possible clicks for the add. But how ? Know the procedure : In PPC campaign, the advertiser can choose their customers at a specific time in a limited budget. Here the advertiser provides relevant ads to the users and opts for different keywords based on the auction system of different search engines. As high as the bid, so much chances for topping the competition. There is no need to pay for the search engines unless the advertiser gets the click from the

How to Engage with the Social Media users ?

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Importance of social media marketing : Any business organization works according to the needs and likes of the people. Leaving behind the traditional advertising mediums like television, radio and other print media, social media services like Facebook, Twitter and Instagram have occupied our day to day business life. For this reason all the business organizations are coming up with new techniques to make at most use of these platforms. Hence the reason why  Social media marketing  has come in to lime light. Social media marketing is a part of digital marketing, which uses social media platforms to grab the attention of the users for promoting the product to a maximum extent. what the survey says ? According to latest statistics there are 4.2 billion active internet users and 3.4 billion social media users around the world. It is estimated that in India alone there are nearly 250 million social media users. So it has become necessity for every organization to adopt different s

Importance of target audience in Digital Marketing

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Focusing on a specific group of customers is called targeting in marketing. This not only makes your business more easy, but also increases the profit value to a greater extent. You can know what are the interests of the people and build good relationship with them. This ensures the building of deeper loyalty and keeps your business on top of the competition. Apart from that, targeting in marketing also gives you clear picture of your customers so that you can self check your products for further improvement. Most of the business experts say that speaking to every customer is not going to help the business. You have to identify the ideal customers to keep complete focus on your business. For this, every business strategist advice to track the statistical information about the customers. This track record helps you to observe about the decisions of the buyers. You can find out what they value more, what are their primary choices and what professional roles do they use. Even then

Role of Social Media in Digital Marketing

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Most of the people think social media marketing and digital marketing are one and the same, but certainly not. Social media is an integral part of digital marketing which uses social media platforms like FB, Twitter, Google+ etc to promote the business. Even though this type of marketing has limited section of people, you can build the relationship with customers in very quick time. As everyone has their own accounts in different social media sites the prominence of social media marketing has increased greatly in recent times. Free ad postings are one more reason why social media dominates in digital marketing, you can easily increase your followers by establishing a connection and then promote your product or business through these free ad postings. Apart from that you can also have sponsored ads which surely boosts your business. Compared to other online marketing ways such as email ads, banner ads and other websites, social media has the maximum reach of audience as it keep

Web Design Services

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WEB DESIGN Sree Alunno Tech Solutions policy is to design a good looking and responsive websites. A website plays crucial in today’s online business for contact with clients. We give you fully-functional websites based on your business needs and maintaining the standards up to the mark. Beautiful websites are designed using HTML5, CSS3, and Angular JS. “The first impression makes the best impression.” So, your website is the first impression and we build the website to get a positive impression on your clients. For more Information Visit Here

Why you should design your website for screen readers ?

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Screen readers are specially designed software for visually impaired people. But are they only used by the blind people ? no, says some web designers. People who use to travel frequently are also using these screen readers for easy access. Apart from them, these screen readers are also finding their use in people familiar with multitasking. At this juncture, what could be the standards that a website should adopt to make it more simple ? A screen reader uses Text To Speech engine to translate the onscreen information in to verbal content. For this reason, designing a website according to the speech engine is one of the main task for giving great experience to users. Speech engines use verbal menus to provide information, users navigate through these verbal menus to get what they want. Hence the title tags should be designed according to the verbal menus. In other words, SEO plays a crucial part in maintaining proper HTML headings to raise the standards of the site. Also scre

Why Organic SEO and Local SEO are Important for a Business? How it can Attract New Customers?

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                                                    Organic SEO Nowadays, Search Engine Optimization (SEO) plays a crucial role in online business. SEO keeps on changing their features and updates such as algorithms in order to provide significant results. Similarly, SEO confuses a lot when it comes to investment. Most of the population are using internet and they refers search engines like Google, Bing, and Yahoo. SEO helps to bring your business success by getting customers. It provides business visibility, branding, web traffic, credibility, and return on investment. 7 Reasons Why SEO is Important for Business Visibility Users search for products and services. Obviously, any business wants to be top in search engine rankings that could generate leads. In fact, most of the search results are must be related to your business. Remember, customer will wont go further than first page. Trustworthiness Searches give effective rankings for brands on basis of search res