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Showing posts from December, 2018

How to increase Pay Per Click campaign ?

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Pay Per Click campaign is nothing but increasing the traffic for your website and converting the targeted audience in to buyers. In simple, the advertiser buys the traffic through a website by paying to the publisher. The job of the publisher is to get the most relevant users for the ad to click it by adopting various search engine optimization techniques . As much as the user count increases, so much is the benefit to the Publisher as well as the advertiser. In one word, the main target of PPC campaign is to get the most possible clicks for the add. But how ? Know the procedure : In PPC campaign, the advertiser can choose their customers at a specific time in a limited budget. Here the advertiser provides relevant ads to the users and opts for different keywords based on the auction system of different search engines. As high as the bid, so much chances for topping the competition. There is no need to pay for the search engines unless the advertiser gets the click from the

How to Engage with the Social Media users ?

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Importance of social media marketing : Any business organization works according to the needs and likes of the people. Leaving behind the traditional advertising mediums like television, radio and other print media, social media services like Facebook, Twitter and Instagram have occupied our day to day business life. For this reason all the business organizations are coming up with new techniques to make at most use of these platforms. Hence the reason why  Social media marketing  has come in to lime light. Social media marketing is a part of digital marketing, which uses social media platforms to grab the attention of the users for promoting the product to a maximum extent. what the survey says ? According to latest statistics there are 4.2 billion active internet users and 3.4 billion social media users around the world. It is estimated that in India alone there are nearly 250 million social media users. So it has become necessity for every organization to adopt different s