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Showing posts from November, 2018

Importance of target audience in Digital Marketing

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Focusing on a specific group of customers is called targeting in marketing. This not only makes your business more easy, but also increases the profit value to a greater extent. You can know what are the interests of the people and build good relationship with them. This ensures the building of deeper loyalty and keeps your business on top of the competition. Apart from that, targeting in marketing also gives you clear picture of your customers so that you can self check your products for further improvement. Most of the business experts say that speaking to every customer is not going to help the business. You have to identify the ideal customers to keep complete focus on your business. For this, every business strategist advice to track the statistical information about the customers. This track record helps you to observe about the decisions of the buyers. You can find out what they value more, what are their primary choices and what professional roles do they use. Even then

Importance of Email Marketing and the service providers

According to a survey site,the email accounts around the world are three times more compared to Face book and Twitter. Apart from that, the click percentage is also high in email than the other social media platforms. This information is enough to say that email marketing has a prominent place in Digital Marketing. Email marketing is nothing but sending business messages to a group of people via emails. It is one of the successful ways of communicating directly with the subscribers and future customers. Due to this, managing your business becomes more easy with full control. It allows you to follow your customers even after they are off from your website, making it as the right choice for promoting your products and to increase your sales. Moreover getting trust from the customers and bringing the awareness regarding your brand plays a crucial role in business marketing. For a website with heavy traffic, upholding customers is must as most of the customers never return after th

Why you need to Re-design your Website ?

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Yes, the answer is to make it simple. Every web designers common motto is user experience, and the user always opt for easiness. Hence updating the website according to user satisfaction is a must in this competitive technological world. Otherwise, someone will occupy your place and enjoy the fruits of the plant which you have planted. Nowadays it is not so hard for a techie to gain from other websites without any copyright issue, it all needs a creative brain. So, getting the user experience and redesigning your website to make it more approachable, easy and attractive is the main task to maintain a website. Also redesigning your website in to simple or easy one does not mean that you can leave the complexities aside. In the words of master mind Steve Jobs, design is not what it looks like and feels like. Design is how it works. For instance, take Yahoo which redesigned its site to be scalable to all PCs, laptops and mobiles. It has mainly focused on personalization with more mult